Publications

Lightfoot, Taylor. (2014, January 30). Online Testing: Defining type I and type II testing errors. Marketing Experiments. https://marketingexperiments.com/a-b-testing/type-i-ii-errors-defined.

Lightfoot, Taylor. (2013, September 24). Social Media: 4 simple steps to calculate social media ROI. Marketing Sherpa Blog. https://sherpablog.marketingsherpa.com/social-networking-evangelism-community/social-media-social-networking-evangelism-community/4-steps-calculate-social-media-roi/.

Lightfoot, Taylor. (2013, June 20). Conversion Rate Optimization: 3 factors to ensure your results are reliable. Marketing Experiments. https://marketingexperiments.com/conversion-marketing/conversion-rate-optimization-reliable-results.

Acknowledgements

*Burstein, Daniel. (2014, December 02). Marketing Technology: 4 essential steps when choosing an email service provider. Marketing Sherpa Blog. https://www.marketingsherpa.com/article/chart/marketing-technology-email-service-provider.

*Provided survey analysis and graph for blog post content.

The MECLABS quarterly research digest. (2014, December, Vol II, Issue 1). MECLABS Institute. http://images.meclabs.com/MECLABS.com/Research/Research_Digest_Volume_II_Issue_1.pdf.

The MECLABS quarterly research digest. (2013, July, Vol I, Issue 2). MECLABS Institute. https://images.meclabs.com/MECLABS.com/Research/2013_Q2_Research_Digest.pdf